Travelling to new places, carrying the essentials should be comfortable, subtle, and defendable.
This bag stays comfortably and safely tucked under the arm with straps that are both secure and slim profile. To carry a changing load, a pouch can easily be released from the inner face of the bag.
Essentials are kept close and easily accessible
Release compacted pouch as needed to carry more.
Research and Design Process
Surveys
Data Insights:
> People like to look normal
> 3 pockets are a good mid-road amount of pockets
> People tend to carry mostly the same small essentials
Sketch
AI Ideation
AI served to
> Confirm concept ideas
> Clarify what a result to stand apart from what is on the market
Mood Board
Prototyping
Final Prototype Making
Sewing together materials over 2 days
pockets
♡